Cepsa will energize the leisure offer of the Canary Islands this summer
International singers Luis Fonsi, Maluma, David Bisbal, Carlos Vives, Juan Luis Guerra and Barbara Hendricks will perform in different stages of Tenerife and Gran Canaria between June and November. The concerts will be held concretely between June 30 and November 26 and will be sponsored by Cepsa.
In this way, the leading oil company in the Canary Islands joins the efforts of the Canary Islands to generate experience for tourists in the destination and the local population, traditional consumer of music of different avant-gardes. It is the circumstance that this type of sponsorship coincides with periods of low demand for foreign tourism in the islands, which is very strong from mid-October to 21 March.
Cepsa Marketing Director Joaquín Abril-Martorell said that they expect more than 100,000 people to "enjoy" and "live intensely" concerts that, in their opinion, have "different rhythms and styles."
Also attending the presentation was the Councilor for Economic Promotion, Employment, Tourism and Trade of the City of Santa Cruz de Tenerife, Alfonso Cabello, who said that this "bet" offers "an idea of the role that wants to play" Santa Cruz, said the councilman .
The insular director of Culture and Education of the Tenerife Cabildo, José Luis Rivero, conveyed his "unconditional support" to the project because the 15 concerts "are an opportunity" for the public to be linked to one of the cultural activities that " Connects with people's energy. "
Cepsa is the energy support of the Archipelago and guarantees supply of fuels for land, sea and air. In the islands it has 80 service stations and, with the entry in the Archipelago of its bottles of butane and propane, now in all canary homes.